Prior to deciding to select what you think is an ideal color off Pantone Colour Books, stop for a second and consider your audience. This is particularly important if you’re marketing or selling globally as an alternative to locally. The thing is, different colors have different meanings to different people. If you’re not familiar with the cultural significance of a certain color the merchandise, brand, or identity you’re promoting might end up failing before it features a possibility to remove! Let’s take a close look in the cultural significance of color in two of today’s emerging economies.
In China, colour red is probably the most important. No where is that this color more prominent than on the Chinese flag. Representing good fortune and joy, red is probably the most used colors during Chinese holidays and family gatherings. Also, it is the color chinese people associate with fire, among the five elements its people believe create everything that exists in general.
Interestingly, even though the color black in Western culture represents mourning, the symbolic color for mourning in China is white. Yellow will be the color chinese people associate with another in the five elements, the Earth, and therefore, this color represents royalty.
In India, colour red represents something quite different: Purity. That’s as opposed to Western cultures where color white is used to represent purity. Indian brides traditionally wear red gowns and when married their foreheads are adorned having a red dot or tikka, the symbol of commitment. For the reason that wedding represents 81dexrpky beginning of a union of two individuals, the hue red also symbolizes fertility and prosperity. The color green represents the harvest or perhaps a new beginning and, like in America, green is symbolic of nature. In India green is likewise the hue employed to honor Islam.
As fashionable as green is, don’t use it if you are considering doing business with Indonesian people. That’s because in Indonesia, green is a forbidden color. In countries with dense jungles like those in Latin America, green represents death. But in the Middle East, green will be the shade of luck. In Iran, blue symbolizes immortality and then in Saudi Arabia, yellow represents reliability and strength.
Color has tremendous cultural significance and selecting the incorrect color can spell disaster. So don’t whip from the Pantone color system and randomly choose. Instead, know your audience and then make sure you perform your due diligence!